The project SlowSouvenirs promotes the development and marketing of high-quality, sustainable souvenirs that authentically reflect the culture and craftsmanship of the region. The aim is to give travellers long-lasting souvenirs that protect the environment and resources and strengthen local producers.

PLANNED ACTIONS:

1. product development

• Development of a two-stage product line:
  o Basic Line: Permanently available classics (postcards, fabric bags, etc.)
  o Creative Line: limited, seasonal or themed editions
• Establishment of an interdisciplinary working group / jury
• Involvement of local players: artists, producers, social initiatives

2. distribution & logistics

• Sale via tourist information centres, farm shops, museums, accommodation
• Development of an online shop (e.g. via Regiondo)
• Testing of regional vending machine solutions
• Sustainable handling of perishable products

3. marketing & branding

• Development of a branding and storytelling concept
• Cooperation with external agency
• Standardised packaging design or label

4. networking & sustainability

• Development of long-term production and distribution networks
• Integration of existing projects such as "Histoschool" or "Slow Trips"
• Participation programmes and souvenir products for inclusive groups

5 Long-term vision

• Creating the structural basis for a sustainable souvenir strategy in Guttland
• Strengthen regional identity and enable supra-regional representation

GOALS:

• Anchoring the idea of slow in regional tourism in a holistic way, including in the areas of products, souvenirs and commemorative culture
• Linking existing Slow offers (e.g. Slow Trips) with suitable souvenirs
• Strengthening local producers through joint product development and new distribution channels
• Making everyday culture & cultural heritage visible, strengthening the region's image
• Increasing added value for tourists through souvenir offers in tourist information centres, museums, etc.
• Promoting customer loyalty with emotionally appealing, long-lasting souvenirs
• Sustainability through local production and transparent supply chains
• Counter-model to mass production, with high-quality, emotional products
• Development of at least 5 souvenir products
• Availability at at least 4 points of sale
• Organisation of at least 5 networking events
• Definition of clear quality criteria (regionality, sustainability, cultural reference)