The Regional Ëffentlechkeets- & Zesummenaarbecht project raises the profile of LEADER Zentrum Westen whilst promoting exchange and cooperation within the region. Through ongoing public relations work and a variety of engagement formats, the aim is to embed LEADER, its projects and values more firmly within the region.
PLANNED MEASURES:
- Conducting a study on future communication and suitable communication channels
- Publication of articles in newspapers, magazines and parish newsletters
- Production of leaflets, flyers and other publications
- Continuation of the digital newsletter
- Production of short videos about LEADER and its projects
- Participation in regional events with information stands
- Organisation of regional and inter-regional exchange programmes
- Organisation of regional events and LEADER Days
- Continuation and establishment of thematic working groups
- Organisation of sightseeing tours and study trips
GOALS:
- Presentation and promotion of the LEADER Region Centre West, its work, projects and the values of the LEADER programme
- Strengthening a regional identity
- Promoting a sense of belonging to the region
- Promoting exchange, networking and knowledge transfer between regional stakeholders
- Strengthening trust and cooperation between local authorities, partners, local stakeholders and the public
INITIATIVES THAT HAVE ALREADY BEEN IMPLEMENTED OR ARE CURRENTLY UNDERWAY:
- Ongoing public relations work via the press, newsletters, digital media and information stands
- Targeted communication about the LEADER region, its projects and initiatives
- Organisation of regional events and networking opportunities
- Organisation of working groups, site visits and study trips
- Procurement of communication and presentation materials for public relations work
- Development of regional souvenirs that reflect the region’s identity and distinctive features
- Adaptation of existing LEADER communication materials, such as placards and leaflet stands
