- Preserve the cultural wine landscape & avoid a patchwork of fallow land.
- Establishment of a regional land exchange platform for vineyards (ring exchange).
- Provide winegrowers and municipalities with tools and structures to actively manage, swap or sensibly repurpose land.
- Inventory of winegrowing operations: Comprehensive survey of the current and future utilisation situation.
- Development of alternative utilisation options: development of economically viable and ecologically sensible subsequent uses; development of business models.
- Active information work for winegrowers, municipalities, citizens, tourism and environmental stakeholders; continuous communication of results and offers.
- Long-term safeguarding of the economy, identity, tourism and ecology of the Moselle valley.
- Exchange with other European wine regions.

