The transnational project European SlowTrips focuses on sustainable, decelerated travel experiences away from mass tourism. The focus is on digital innovations, ecological responsibility, cultural participation and long-term, systemic changes in rural tourism. The Guttland region is actively involved in the implementation and further development of the successful SlowTrips concept.
GOALS:
1. digital transformation
- Optimisation of the website with new tools, virtual assistants and an improved booking system.
- Each participating region offers at least 10 SlowTrips experiences.
- Expansion of reach through targeted social media measures.
2. green transformation
- Promotion of sustainable mobility.
- Knowledge exchange in the Knowledge Expert Hub.
- Introduction of quality management with defined criteria by external evaluators.
3. cultural transition
- CO-CULTURE: Strengthening regional identity & building a sustainable, transnational community.
- CO-CREATION & CO-WORKATION: Development of participatory, sustainable tourism concepts.
- CO-INNOVATION network: Promoting innovative cooperation and competitiveness.
4. systemic transition
- New narratives & narrative structures
- Mentoring by experienced partner regions.
- Roadmap for long-term development.
PROJECT PHASES
- Idea developmentEstablishment of a knowledge expert hub to generate innovative concepts.
- Pilot projectsTesting and optimising selected concepts at regional level.
- Dissemination & promotionMaximising the visibility and reach of the Slow Trips community.
PLANNED ACTIONS:
At a transnational level
- Transnational project management and 6 transnational project meetings, organised in cooperation with external tourism experts
- Website update including advertising campaigns (slowtrips.eu)
- Social media campaigns and posts
- Quality control (certification / quality control training)
In the region Guttland
- Regional project coordination and participation in transnational meetings
- Experience development and knowledge exchange
- Regional marketing to position SlowTrips
- Development of an own co-working concept (1 concept per region) incl. workshops and eductou if necessary
