At the invitation of the Hessian Ministry of Agriculture and the Environment, LEADER communication officer Martine Hemmer took part in an event in Biebertal near Giessen as a guest speaker on 9 December. Topic: „How communication succeeds - participation, motivation and activation in everyday LEADER life.“ Employees from the 24 Hessian LEADER regions sat in the audience to learn about the joint communication strategy of the five Luxembourg regions and to gain new impetus for their own public relations work.

Martine Hemmer reported on how the regions in the Grand Duchy are joining forces to communicate effectively. Her presentation showed how the process started, the opportunities that have opened up along the way and the hurdles that need to be overcome. And it made clear why a common voice not only increases visibility, but can also create a new dynamic.