How should the Association of Mëllerdall Producers develop in the coming years? What values support it – and how can it respond to new challenges? These are the questions the members have explored in depth during a workshop. The goal is to jointly develop a clear vision and a sustainable strategy for the future.

Since the association was founded in 2011, much has changed: the membership has grown and become more diverse, demand for regional products is increasing – and new challenges such as collaborations, sustainable income models, or possibly opening up to craftsmanship are now on the horizon.

The process focuses on values, goals, and structures that not only strengthen internal collaboration, but also improve communication with partners and the public.